Last updated: 8 August 2026
This policy explains how Deals Direct Online uses personal information when you visit dealsdirectonline.co.uk, contact us or buy from us. For data-protection questions, email sales@dealsdirectonline.co.uk or write to Deals Direct Online, 12b Tullygarley Rd, Ballymena BT42 2HY, United Kingdom.
Information we collect
- Identity and contact details, including name, billing and delivery addresses, email and telephone number.
- Order, payment status, delivery, return and customer-service records. Payment card details are handled by the selected payment provider and are not normally stored by us.
- Vehicle details you share with us, such as your registration, so we can check part fitment.
- Account details and preferences if you create an account.
- Technical and usage information, such as IP address, browser, device, cookie identifiers and interactions with the site.
- Marketing preferences and records of consent.
Why we use it
| Purpose | Typical lawful basis |
|---|---|
| Take payment, fulfil orders, provide delivery updates and handle returns | Performance of a contract |
| Check part fitment and answer enquiries and improve our products, service and fraud prevention | Legitimate interests |
| Keep tax, accounting and consumer-law records | Legal obligation |
| Send optional email marketing or use non-essential cookies | Consent, where required |
Who receives information
We share only what is reasonably necessary with service providers such as website hosting, WooCommerce extensions, payment processors, fraud-prevention services, couriers, email providers, analytics providers, professional advisers and authorities where required by law.
International transfers
Some providers may process data outside the UK. Where this happens, we use an approved transfer mechanism or rely on another lawful safeguard and assess the risk before proceeding.
Retention
We keep order, tax and delivery records for the periods required by law. Enquiry correspondence is kept only as long as reasonably necessary for customer support and records purposes.
Your rights
You may have rights to access, correct, erase, restrict or object to processing, withdraw consent and complain to the ICO. Email sales@dealsdirectonline.co.uk and we will respond.